Close-up of white text on a black background reading, "America, 1899. The end of the Wild West era has begun."

Red Dead Redemption II is the highly anticipated sequel to Rockstar’s critically acclaimed Red Dead Redemption. When designing the key art and full campaign, our goal was to capture the essence of what made the game so compelling. We evolved the original’s bold graphic style, contrasting it with the sequel’s stunningly immersive visuals, while drawing inspiration from classic spaghetti western posters and the films that influenced the game’s story.

We set out to create key art and a campaign as iconic as the game itself—one that would resonate with players and stand the test of time. The imagery highlights Arthur Morgan, the game’s protagonist, while also nodding to the Van der Linde gang and the vast, untamed world waiting to be explored, evoking a sense of adventure, danger, and mystery.

More than just a game, Red Dead Redemption II is a testament to the artistry of video game development. Its breathtaking visuals and rich storytelling elevate it beyond entertainment, immersing players in a world that is both historically authentic and artistically striking. It stands as a prime example of video games as interactive art, celebrated for its masterful design, unforgettable imagery, and lasting impact.

Cover art for Rocksteady Games' Red Dead Redemption II featuring a rugged man in a cowboy hat pointing a revolver, with a red and orange sunset, trees, and silhouetted cowboys on horseback in the background.
Illustration of seven characters from the game Red Dead Redemption 2, each holding guns, set against a red background.
Video game posters for 'Red Dead Redemption II' with characters and a red western landscape background.
An illustration of a cowboy with a beard, wearing a black hat, holding a rifle, with the Red Dead Redemption 2 logo and the words 'Outlaws for Life' on a red background with silhouettes of cowboys on horseback.
A large red billboard promoting the video game Red Dead Redemption 2 with a cowboy pointing a gun, silhouettes of cowboys on horseback, and the release date October 26, 2018.
Indoor shopping mall with large promotional posters for the video game Red Dead Redemption II on cylindrical pillars, surrounded by shoppers and holiday decorations.
Street scene with posters for the video game Red Dead Redemption II displayed on a wall. The posters feature various characters from the game, all with a red background and black silhouettes of horses and riders at the bottom. A person is walking past the posters, wearing a green jacket and carrying a backpack.
Red tram with promotional poster featuring a Western cowboy figure, set against modern tall buildings.
Billboard posters advertising the video game Red Dead Redemption 2 at Holland Park Roundabout, showing characters from the game against a red background.
A city street scene with multiple billboards and signs in Japanese, including a prominent advertisement for the video game 'Red Dead Redemption II'.
A large billboard advertising the video game Red Dead Redemption II, featuring a man in Western attire with a hat, bandolier, and holding a rifle against a sunset background with trees. The billboard promotes the game release date, October 25, 2018, and includes the Rockstar Games logo.
Night view of a busy commercial street with illuminated signs and advertisements. Prominent signs include Wendy's and advertisements for the video game 'Red Dead Redemption II'. There are several pedestrians walking on the street.
Shopping mall corridor with advertisements for the video game Red Dead Redemption II featuring a cowboy with a hat and beard, posters hang from the ceiling, and shoppers walk in various directions.
Nighttime city scene with illuminated billboards and signs in Japanese and English, and a crowd of people on the street.
Night view of a Tall building with multiple digital billboards displaying advertisements, including one for a video game 'Red Dead Redemption 2' and other ads for Chase Bank and business growth.
Large building with a prominent red billboard advertising the video game Red Dead Redemption II, featuring a character from the game against a backdrop of trees. Several people are walking and cycling nearby, with street signs and cars visible in the foreground.
The exterior of Warsaw Central Station in Poland, with red banners advertising the video game Red Dead Redemption II featuring characters and text in Polish.
Street view with a large red billboard advertising the video game Red Dead Redemption II, featuring characters from the game and a scene of the desert with a train.
Large digital billboard on a tall building displays artwork promoting the video game 'Red Dead Redemption 2' by Rockstar Games, showing a man in a cowboy hat with a rugged appearance.
Billboard advertising the video game Red Dead Redemption II, featuring four characters set against a red sunset background, with silhouettes of cowboys on horseback and text indicating the release date of October 26, 2018.
Special edition video game package for 'Red Dead Redemption II' on PlayStation 4, including a slipcover and an exclusive world map, all displayed on a red backdrop.
Red Dead Redemption II Collector's Box with various collectibles including a treasure map, metal tithing box with lock and key, double-sided puzzle, 12 cigarette cards, world catalogue, playing cards, challenge coin, six-shooter bandana, and other memorabilia on a red background.
Cover of the Red Dead Redemption II game guide with the game character pointing a revolver, set against a red background with black stars, and the text "Rockstar Games presents Red Dead Redemption II. The complete official guide."

Merchandise

  • Black T-shirt with the red text logo 'Red Dead Redemption II' on the front.
  • Red T-shirt with White text that reads "Outlaws for Life" on a plain background.
  • Black T-shirt with a large red Rockstar logo on the front, featuring an
  • Black T-shirt featuring a red-ink style graphic of a cowboy with a hat and bandana, surrounded by stars.
  • Black T-shirt featuring a monochrome graphic of a man with long hair holding two pistols, with a stylized American flag background.
  • Gold Zippo lighter with intricate pattern and the title 'Red Dead Redemption II' on the front.
  • A spread of vintage and modern playing cards featuring various suits and face cards, with the back of a black card featuring a skull design in the foreground.
  • A pin set with three pins and two badge buttons related to Red Dead Redemption II, including the game logo and themed text.
  • A black candle holder with a subtle star pattern, featuring the phrase 'Don't Call Me' written on it, casting a shadow on a white background.
  • Keychain with logo for the video game Red Dead Redemption II, featuring the game's title in black, white, and red
  • Gray Rockstar Games T-shirt with black graphic text and design, including 'Rockstar Games,' 'New York City,' and '1998'.
Cover art for Red Dead Redemption 2 featuring a man in a cowboy hat holding a rifle, with a mountainous landscape in the background and a red sky.
Magazine cover featuring a Western character with a beard, wearing a wide-brimmed hat, holding a revolver aimed at the viewer, with a red background and desert landscape silhouette. The cover is for PlayStation official magazine UK, November 2018, promoting the game Red Dead Redemption II.
Cover of a magazine featuring a Western-themed illustration of a man with a beard, wearing a wide-brimmed hat, holding a revolver. The background is red-orange with information about video games, including Mega Drive 30th anniversary, and the title 'Red Dead Redemption 2' in Japanese and English.
Comic-style illustration of a cowboy with a beard and hat, holding a gun, with a sunset background and a group of riders on horseback.
A person in a cowboy outfit firing a gun with a flame and smoke coming out of it, set against a rustic background.
Bar chart showing worldwide lifetime unit sales of Red Dead Redemption 2 from November 2018 to February 2025, with sales increasing from 17 million to 70 million units.
Cover art for the video game 'Red Dead Redemption 2' by Rockstar Games. Features a rugged man in a cowboy hat pointing a gun, with a sunset background and silhouettes of riders on horseback.
Video game cover art for Red Dead Redemption 2 with a cowboy pointing a revolver, a desert background, and a group of cowboys riding horses in silhouette.
Black and white graphic design with the phrase 'HATE ALL, FEAR NONE' written in large, distressed uppercase letters with a grunge style.