The designs for the Red Dead Online campagin were a big exercise in branding and evolution. We had created iconic key art for Red Dead Redemption II and it was now our job to not only carry that over into the online component of the game but to further explore the style we had developed. 

The biggest challenge here was landing on a style for our weekly event art that complimented our illustration style, keeping the brand fresh and new in our player’s minds. 

Bright colors, collage-inspired text treatments, and more inspiration from classic film posters of the 50s, 60s and 70s helped us land on this approach. A style that’s able to adapt and highlight the ever changing world of  Red Dead Online.